A Highly Interactive Sales Coach
Elevating Dextego’s digital offering and exploring AI Coaches superpowers
5 min
We have collaborated closely for 3 months to elevate their digital offering and explore AI Coaches superpowers. The job was to set a product vision, design key flows, and architect a system to inform all future design decisions.
Industry
AI, Sales Coaching
Role
UX Designer (End-to-End)
Project Duration
3 months (2025)
Focus
Product Discovery
Prototyping
Conversational Intelligence SaaS
→ The Vision
Dextego, the most advanced AI Sales coaching platform, is revolutionizing their industry by humanizing it by giving sales reps 24/7 access to realistic multi-stakeholder conversation practice.
"Hyper-Personalization is Key to Empower Sales Teams"
→ Onboard
The journey begins with gathering basic information, establishing the value proposition, and defining target personas. From there, users record their pitch, laying the foundation for their future progress.
The system uses conversational discovery to inspire new goals, creating a tailored coaching experience. They then choose an AI coach that fits their needs, followed by thoughtful questions to refine their go-to-market strategy.
Finally, CRM integration allows seamless connection to existing workflows, ensuring everything is aligned for efficiency.
The system uses conversational discovery to inspire new goals, creating a tailored coaching experience. They then choose an AI coach that fits their needs, followed by thoughtful questions to refine their go-to-market strategy.
Finally, CRM integration allows seamless connection to existing workflows, ensuring everything is aligned for efficiency.
→ Usage
Once onboarded, users begin actively engaging with the platform. The first step is practicing scripts, where they can refine their approach with real-time feedback from their AI Coach.
Dextego’s Chrome Extension provides immediate access to coaching insights and guidance, whether in the field or on the go. Admins have full control over the experience through an intuitive panel, allowing them to manage user progress, customize workflows, and track team performance—all in one place.
This streamlined process ensures that Dextego becomes an integral part of their daily routine, driving measurable improvement.
Dextego’s Chrome Extension provides immediate access to coaching insights and guidance, whether in the field or on the go. Admins have full control over the experience through an intuitive panel, allowing them to manage user progress, customize workflows, and track team performance—all in one place.
This streamlined process ensures that Dextego becomes an integral part of their daily routine, driving measurable improvement.
Close deals 30% faster with AI Sales Coaching
65% of sales teams will miss quota in 2025.
Yours doesn't have to be one of them.
→ Testimonial
“Working with George has been an absolute dream. His creativity, attention to detail, and ability to translate our vision into a stunning, intuitive user experience blew us away. From day one, he brought fresh ideas, thoughtful collaboration, and a level of craftsmanship that’s hard to find. We’re beyond happy with the end result—it’s not just beautiful, it works. George is truly amazing, and we feel lucky to have had him on this project.” — Ioanna Mantzouridou Onasi, Dextego
